There are diverse techniques followed with a specific end goal to effectuate appropriate correspondence. Off base or unseemly techniques embraced at the wrong occasion can advance a wrong message, and this is a critical point that must be dealt with. Corporate correspondence is a vital part of correspondence studies that comprehends the strategies of conveying inside and outside the association. It should be examined and took after by everybody in the organization for more noteworthy effectiveness at work. Corporate correspondence by and large alludes to the correspondence forms that are implied for corporate or business purposes. It makes utilization of various sorts of mass medis and is enveloped in two fundamental classes, as specified underneath.
Types of Corporate communication
As mentioned, corporate communication refers to the communication within corporate organization (internal communication) as well as the communication between different corporate entities (external communication).
Internal Corporate Communication
- Internal corporate communication means the communication within a particular company.
- Some of the commonly-used tools for internal communication can include business meetings, conferences, interviews, and presentations.
- It may also include print media, like brochures, newsletters, memos, or business letters.
- It is used to make announcements, take decisions, and in general, share information, views, and opinions within the organization.
- It is a great way to create a conducive work atmosphere, thus increasing the productivity of the organization.
Factors like work hierarchy come into picture during internal corporate communication.
- Depending on the direction of communication, this entity can be further classified as horizontal or vertical communication.
- Horizontal internal communication refers to communication within peers, while vertical internal communication refers to communication within the different hierarchies in the organization.
External Corporate Communication
- External corporate communication process includes communication of the corporate organization with its current/potential investors, customers, and other corporate entities.
- The communication process includes elements, like advertising, marketing, and public relations.
- It is responsible for the way the company portrays itself to the entire corporate world.
- Thus, this methodology is instrumental in creating the brand image or brand identity.
- It may also include advertisement campaigns and promotional events.
- A few more entities that are used in this type of communication are television ads, newspaper ads, radio jingles, and promotional events.
- It includes business proposals, affiliation, or partnership proposals as well.
Remember that both these communication categories are very vital. In essence, corporate communication in itself is a very significant process. It is what helps a company learn and progress.